Date Published 17 Jan 19
87% of organisations agree that traditional experiences are no longer enough to satisfy their customers. And 88% of organisations agree that the Chief Marketing Officer’s remit has changed in the last two years. They also agree that it will likely change continuously over the next two years.
The latest CX insight paper from Bray Leino CX succinctly explores the capabilities that CMOs require in order to keep themselves, and their organisations, relevant in 2019
For most, success requires a significantly ramped up marriage between how the organisation wants its brand to be perceived and the delivered experiences that determine consumers’ actual perceptions of the organisation.
Gaps between desired and actual perceptions create opportunities for competitors to win customers’ attention (and spend). Keeping these gaps closed challenges CMOs to look far beyond their traditional brand and comms roles. We explore how in our latest insight paper.
Originally published https://www.brayleinocx.co.uk/blog/the-cmo-in-2019...
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